What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns, we dive into findings on mass merchandiser and warehouse club shopping specifically. Uncover popular retailers and the most bought categories in these sectors.

The latest data in this report are from our survey conducted on March 31, 2025, with headline findings on the dominance of Walmart (by shopper penetration). We also highlight steady trends in consumers’ financial and economic expectations ahead of reciprocal tariffs being announced

Data in this research report are our latest proprietary survey findings on:

• Popular retailers and product categories among mass merchandiser and warehouse club shoppers
• Consumers’ expectations for the economy overall and for their own personal financial situation—plus, breakdowns of our findings by income
• Where consumers have bought food and nonfood products from in the last two weeks
• What consumers have bought in-store and online in the last two weeks
• Activities that consumers have done in the past two weeks

Companies mentioned in this research report include: BJ’s Wholesale Club, Costco, Sam’s Club, Target, Walmart

Other relevant research:

• US Mass Merchandisers, Warehouse Clubs and Discount Stores— Retail 2025 Sector Outlook: Essentials To Fuel Revenue Growth
• Where Shoppers Live vs. Where They Shop: US Consumer Survey Insights Extra
• All our coverage of mass merchandisers, discount stores and warehouse clubs
• All our coverage of tariffs
• March 2025 US Retail Sales Outlook: Lowering Our Retail Growth Projections in an Uncertain Context
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.