Chinese New Year 2024 Review: Revealing Trends Amid Evolving Preferences—China Retail Insights

What's Inside

Our China Retail Insights series presents the latest insights from the ever-evolving landscape of China’s retail market. Each report in this series provides on-the-ground updates, dissecting the trends, innovations and consumer behaviors that are shaping one of the world’s most dynamic retail environments.

In this report, Coresight Research reviews the 2024 Chinese New Year holiday, highlighting the impact of the event on China’s consumer market and revealing retail trends, consumer preferences and market opportunities that emerged during the holiday.

Data in this research report include:

• Domestic tourism revenue during Chinese New Year, 2019–2024
• Domestic tourist numbers and average spending during Chinese New Year 2024
• Average daily duty-free spending and total duty-free spending on the island of Hainan during Lunar New Year 2024

Companies mentioned in this report include: Adidas, Alipay, China Duty Free Shop, Chow Tai Fook, Little Red Book, Lululemon, Qunar

Other relevant research:

• Chinese New Year 2024 Preview: Good Fortune for Retail as the Year of the Dragon Takes Off—China Retail Insights
• Key Festivals and Holidays for Promotional Campaigns in China in 2024: Calendar
• Retail 2024: 10 Trends in China Retail
• Our China Consumer Survey Insights series takes a regular temperature check on Chinese consumers’ behaviors and sentiment, based on exclusive proprietary survey data.
• Our new China Retail Sales Databank
• More reports on China retail