Deep DiveChinese E-Commerce Platforms: Exploring the Diverse Opportunities for Brands Coresight Research February 17, 2020 Reasons to ReadWe assess China’s e-commerce landscape, which has evolved over the years to become more diverse, encompassing various verticals, cross-border commerce and social media. Exploring this increasingly congested landscape, we discuss the following key topics: The different types of platforms and the major players in each category The ways in which Chinese platforms—such as Alibaba and JD.com—are looking to drive traffic and better serve consumers, including by introducing livestreaming and embracing group buying The opportunities in the China market that e-commerce platforms are offering brands and retailers To read more about this innovative and expanding market, see Coresight Research’s 10 trends for China e-commerce in 2020 here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Mapping the US’s Reciprocal Import Tariffs: Which Nations Are Affected?Three Data Points We’re Watching This Week, Week 12: US Retail and Consumer LatestWeekly UK Store Openings and Closures Tracker 2025, Week 20: Asda Opens New Format; Skims Plans to Step into the UK in 2026Weekly US Store Openings and Closures Tracker 2025, Week 35: Netflix Heads to the Mall as Claire’s Shutters Nearly 300 Stores
