Insight ReportChina’s Midyear 6.18 Shopping Festival: E-Commerce Platforms Report a Strong Start Coresight Research June 12, 2019 Executive SummaryThe 6.18 festival, created by JD.com, has grown in recent years to become a major midyear e-commerce event in China, with other e-commerce platforms also joining in and offering discounts — this includes rival Alibaba-owned Tmall and Taobao. Despite its name, the 6.18 shopping festival is not only one day (June 18): JD.com kicked off the 6.18 a pre-sales period from May 24 to May 31, and the festival will end on June 20. JD.com has partnered with various social media platforms, such as short video platforms TikTok and Kuaishou, to attract young consumers. Alibaba platforms such as Taobao and Tmall have also rolled out various initiatives to enhance customer engagement, including offering around 1.5 million new products, many of which were developed using Tmall data. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Higher-Income Consumers’ Economic Sentiment Dives: Weekly US Consumer Sentiment, Week 45, 2025—Data GraphicUS Store Tracker Extra, June 2025: 120+ Million Square Feet of Retail Space To Close This Year, Outpacing Openings by Over 1.5XJune 2025 US Retail Sales Outlook: Projecting Solid Growth as Consumer Sentiment Continues to RecoverUS Store Tracker Extra, November 2025: Burlington Stores Takes Total Opened Retail Space to 88 Million Square Feet
