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China’s 6.18 Shopping Festival 2024: Sales Model Shifts, Low-Price Strategies, New Brands and Livestreaming
June 24, 2024 11 minutes

China’s 6.18 Shopping Festival 2024: Sales Model Shifts, Low-Price Strategies, New Brands and Livestreaming

Primary Analyst:
Sunny Zheng, Analyst
Contributors
Primary Analyst:
Sunny Zheng, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Festivals and Holidays E-Commerce
Insight Report

What's Inside

The 6.18 shopping festival is the second largest annual online shopping festival in China. We take a look at Chinese consumer spending and trends during the 2024 event, including sales model shifts, low-price strategies, new brands and livestreaming.

Data in this research report include:

  • Timing of the 6.18 shopping festival, by platform
  • Reported 6.18 performance data from Tmall and JD.com
  • Year-over-year growth in sales and daily active users on major platforms during the first phase of the 6.18 shopping festival 2024

Companies mentioned in this report include: Alibaba (Taobao/Tmall), Douyin, JD.com, Kuaishou, Pinduoduo

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This document was generated for

Digital Commerce Festivals and Holidays E-Commerce Multi-Sector

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