Insight Report 14 minutes PremiumChina Retail Insights: How Are Emerging Offline Beauty Retailers Winning Young Shoppers? Coresight Research March 2, 2021 What's InsideBeauty was one of the most resilient discretionary categories in China in 2020, and a new wave of domestic offline beauty retailers is emerging. In this report, we explore how these new brick-and-mortar beauty retailers are achieving success in the China market by enhancing the shopping experience and gaining huge exposure on social media to appeal to young Chinese consumers. Click here to read the previous report in our China Retail Insights series (formerly Insights from China), which explores the online secondhand retail market, covering the major market players, current challenges and how brands and retailers can capitalize on the growing recommerce trend. CONTENTS Beauty Remains Resilient in China Newcomers in China’s Offline Beauty Market Harmay The Colorist WOW Colour Decoding the Early Success Behind Emerging Beauty Retailers in China Differentiated Merchandise To Excite Young Shoppers Social Media-Friendly Store Designs Omnichannel Shopping Experiences What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: China’s 2023 National People’s Congress: What Retailers Need To KnowSalesforce Connections 2023: Embedding Generative AI in the Marketing Cloud and Commerce CloudInnovator Profile: Anam.ai Improves the Online Shopping Experience with Photo-Realistic Digital PersonasThe AI Summit New York 2023: Reaping Benefits, Building Trust and Pushing the Boundaries
