China Consumer Tracker Preview: Early Data on Shopper Behavior and Sentiment

What's Inside

We introduce our new China Consumer Tracker series, which will regularly take a temperature check on Chinese consumers’ behaviors, attitudes and sentiment. In 2023, our China Consumer Tracker will be a regular series based on exclusive Coresight Research survey data.

In this report, we present findings from our survey conducted on December 13, 2022, exploring sentiment and shopping behavior among Chinese consumers. We also outline selected Covid-19 policy changes in China in December 2022.

Data in this report are:

• Avoidance of public places
• Consumer sentiment
• Expectations for discretionary retail and services spending in the next two weeks

Other relevant research:

• Key Festivals and Holidays for Promotional Campaigns in China in 2023: Calendar
• Retail 2023: 10 Trends in China E-Commerce