What's Inside
US President Trump has announced a 90-day pause on reciprocal tariffs for countries excluding China—introducing a lower 10% rate in the interim—while simultaneously escalating tariffs on Chinese imports to a staggering 125%.
In this free report, we unpack the implications of the latest tariff restructuring, offering insights for brands and retailers looking to navigate the increasingly volatile trade environment. Readers without a premium subscription can access this report with a free registration.
Companies mentioned in this report include: Abercrombie & Fitch, American Eagle Outfitters, The Gap Inc., Uniqlo
Other relevant research:
- What You Need to Know About US Tariffs and Consumers’ and Retailers’ Reactions—April 2025 Update
- Our upcoming webinar, Fight, Flight or Freeze? The Big Mistakes Retailers Must Avoid During Tariff Turmoil
- Mapping the US’s Reciprocal Import Tariffs: Which Nations Are Affected?
- Tariffs + Consumer Sentiment: A Timeline, 2025
- All our coverage of tariffs
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