Insight Report 5 minutes PremiumBlack Friday Boosts China’s Cross-Border E-Commerce Sales Coresight Research November 27, 2018 Executive SummaryBlack Friday boosted China’s cross-border e-commerce sales this year. This day is increasingly identified by Chinese consumers as another important occasion in the year to buy imported goods. JD Worldwide and Kaola achieved strong year-over-year sales growth this Black Friday. Selected brands saw sales even higher than Singles’ Day, according to data from Azoya, an e-commerce services provider. E-commerce platforms adopted different discounting strategies. Alibaba’s Tmall Global offered 50% off in general for the second product purchased within the same category such as cosmetics, mom and baby, nutrition and food. Drone manufacturer DJI offered steep Black Friday discounts. US nutrition retailer Swanson upped its game in the Chinese nutrition market by opening its Chinese e-commerce website ahead of Black Friday. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching This WeekConsumers Pull Back from Public Places: China Consumer Survey InsightsGenerative AI Latest: The Rise of RAG, Updates from Amazon, Meta and OracleData Dive: From Cotton to Wheat—What’s Happening with Retail Commodity Prices?
