4 minutes

BirchBox Launches Its Own Beauty Label

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Insight Report

Executive Summary

  • On October 15, US beauty retailer Birchbox launched its first private-label products.
  • The company, which until now had offered only branded lines in its home-delivered beauty boxes, launched its LOC (Love of Color) brand lipsticks and eyeshadows.
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