Insight Report 16 minutes PremiumBEST at Retail: Brand Building—Storytelling Drives In-Person Store Visits Marie Driscoll, CFA, Managing Director of Beauty and Luxury May 31, 2023 What's InsideThis is the first report in our new BEST at Retail series, where Coresight Research examines how brands employ the elements of the BEST framework in their online and offline stores. Coresight Research relaunched our proprietary BEST framework in 2022, helping retailers rethink their approach to retail via brand building, experiences, service and technology integration with a consumer-centric approach to online and in-store retail. In this report, we explore the actions that companies can take to build stronger brands—under the first component of our BEST framework for retail excellence. We also examine how three iconic brands maximize brand building in their stores, offering insights from recent in-store visits. Companies mentioned in this research report include: Five Below, Harrods, Harry Potter, Lego, Macy’s, Nordstrom, Ralph Lauren and Walgreens Other relevant research: BEST Framework—A New Era in Retail Excellence Inside Gap Inc.’s Lab Stores: Observations Through the Lens of the BEST Framework Retail Around the World: Coresight Research Observations, March 2023 Our coverage of physical retail Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Online CPG Growth Decelerates as Beauty E-Commerce Turns Negative AgainWeekly US and UK Store Openings and Closures Tracker 2023, Week 24: UK Openings Up 38%Three Data Points We’re Watching This WeekDay One at NRF 2024: Retail’s Big Show—Building Community and Leveraging Technology Drives Retail Success
