What's Inside

The Coresight Research weekly US Consumer Survey Insights series takes a regular temperature check on US consumers’ behaviors and sentiment, based on exclusive proprietary survey data.

This week, in addition to our usual weekly findings on consumer sentiment, activities and shopping patterns, we dive into findings on beauty shopping specifically. Where are beauty shoppers making purchases, and what categories are they buying?

The latest data in this report are from our survey conducted on February 17, 2025, with headline findings on the dominance of Walmart and Amazon by beauty shopper penetration. We also highlight a significant decline in consumers’ expectations for the economy.

Data in this research report are our latest proprietary survey findings on:

• Whether consumers have bought beauty products in the past three months
• Popular retailers and product categories among beauty shoppers
• Consumers’ expectations for the economy overall and for their own personal financial situation—plus, breakdowns of our findings by income
• Where consumers have bought food and nonfood products from in the last two weeks
• What consumers have bought in-store and online in the last two weeks
• Activities that consumers have done in the past two weeks

Companies mentioned in this research report include: Amazon, Sephora, Target, Ulta Beauty, Walgreens, Walmart

Other relevant research:

• 2025 Tariffs: Impacts on the US Consumer Economy—Infographic
• US Beauty—Retail 2025 Sector Outlook
• All our coverage of beauty retailing
• The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.
• The Market Sizes Databank offers an overview of key retail market or sector sizes, including Coresight Research projections for future years.