Event CoverageAWS Re:Invent 2025: Five Insights from a Flood of Agentic AI Announcements by Amazon John Harmon, CFA, Managing Director of Technology Research December 16, 2025 Reasons to ReadRead this report to discover answers to these and other questions: How does AWS claim to instantly modernize legacy software across any language, codebase, or framework? What are Frontier Agents, and why do they represent a leap forward in autonomous, scalable AI? How do updates to Amazon and SageMaker platforms accelerate model customization and agent development? What new AgentCore functions support quality control, memory retention, and regulatory compliance in AI agents? In what ways is Amazon deploying agentic AI to transform business functions like product development, marketing, and supply chain? Companies mentioned in this report include: Amazon and AWS Data in this report include: transformation capabilities of legacy software; performance attributes of Frontier agents; platform enhancements for model fine-tuning and agent development; monitoring and memory functions of AgentCore; applications of agentic AI across business operations. Other relevant research: The Agentic AI Playbook: How to Redefine Retail with Intelligent Autonomy Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The State of AI: What’s Possible, What’s Theoretical and What It All Means for RetailAnalyst Corner: Alibaba’s Qwen Signals the Opening Act of China’s Agentic Commerce Revolution, with Charlie PoonJCPenney Merges with SPARC Group to Form Catalyst Brands—What It Means for US RetailWeekly US and UK Store Openings and Closures Tracker 2025, Week 6: Bargain Hunt and Liberated Brands To Close About 200 Stores