What's Inside

With US consumers shopping online more now than prior to the Covid-19 pandemic, brands and retailers have had to deepen their digital capabilities to adapt to the growth of e-commerce. We explore how the apparel sector is remaining competitive in the fast-changing retail environment by launching new products and services to drive sales during and post crisis.

This report presents our insights across the following key topics:

• Consumer demand for convenience and the widespread adoption of curbside pickup
• The transformation of the shopping experience through virtual services—including online consultations and virtual try-on
• The comfort trend—selected brands’ efforts to align with consumers’ desire for comfortable apparel