Reasons to Read

Discover how retail media will evolve into a more collaborative, standardized and full-funnel channel by 2026—and what that means for advertisers, retailers and technology providers.

Read this report to discover answers to these and other questions:

• How large will the global retail media opportunity be in 2026, and what forces are driving its continued double-digit growth?
• How are retail media networks evolving from performance-focused platforms into full-funnel, brand-building channels?
• Why is in-store media emerging as the next major growth frontier, and how influential is it at the point of purchase?
• How will measurement standardization, industry frameworks and third-party verification reshape confidence and comparability in retail media performance?
• Why is 2026 a critical inflection point as the market shifts from rapid network proliferation to optimization and differentiation?

Companies mentioned in this report include: Interactive Advertising Bureau (IAB), Media Rating Council (MRC), Albert Heijn, Circana, Comscore and Nielsen.