Analyst CornerAnalyst Corner: What Happened with US and China Consumer Sentiment on the Eve of Expected Tariffs? with John Mercer John Mercer, Head of Global Research and Managing Director of Data-Driven Research August 17, 2025 Reasons to ReadWelcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise. This week, John Mercer, Head of Global Research and Managing Director of Data-Driven Research, discusses consumer sentiment trends we are seeing in China and the US, based on data from our proprietary weekly surveys, including the factors that likely supported consumer confidence in China and the US ahead of expected new tariffs. Analyst Corner also highlights our key research from the past week and upcoming reports to look out for, so you don’t miss out. Other relevant research: Read previous Analyst Corner reports, including last week’s report, which discusses the key drivers and trends that drove the recent performance of online home-goods retailer Wayfair, in which it turned a quarterly profit for the first time since 2021. US Consumers’ Perceptions of Tariffs: Data Graphic CEO Brief: Tech for Tariffs—Four Technologies (and Services) That Can Raise Revenues and Margins Now to Offset Tariff Pain The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. See all our coverage of tariffs. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Analyst Corner: US Seasonal Shopping in the Holiday Quarter, with Aditya KaushikHigh-Income Consumers’ Sentiment Soars Ahead; Plus, Home and Home-Improvement Shopping in Focus: US Consumer Survey InsightsApril 2025 US Retail Sales: Growth Rate Reaches New High for 2025 Despite Economic UncertaintyConsumer Confidence Rebounds in October: China Consumer Survey Insights