Analyst CornerAnalyst Corner: What Happened with US and China Consumer Sentiment on the Eve of Expected Tariffs? with John Mercer John Mercer, Head of Global Research and Managing Director of Data-Driven Research August 17, 2025 Reasons to ReadWelcome to Analyst Corner! Every Sunday, a member of the Coresight Research team discusses upcoming or recent research and their thoughts on interesting topics in their area of expertise. This week, John Mercer, Head of Global Research and Managing Director of Data-Driven Research, discusses consumer sentiment trends we are seeing in China and the US, based on data from our proprietary weekly surveys, including the factors that likely supported consumer confidence in China and the US ahead of expected new tariffs. Analyst Corner also highlights our key research from the past week and upcoming reports to look out for, so you don’t miss out. Other relevant research: Read previous Analyst Corner reports, including last week’s report, which discusses the key drivers and trends that drove the recent performance of online home-goods retailer Wayfair, in which it turned a quarterly profit for the first time since 2021. US Consumers’ Perceptions of Tariffs: Data Graphic CEO Brief: Tech for Tariffs—Four Technologies (and Services) That Can Raise Revenues and Margins Now to Offset Tariff Pain The Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys. See all our coverage of tariffs. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Chinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival SpendingAnalyst Corner: Understand Who Shops Where in US Retail, with John MercerFrom Prohibition to Participation: Measuring the Impact of Cannabis and Psychedelic Mushroom Legalization on Consumer SpendingSingles’ Day 2025: Three Trends To Look For as AI Moves Center Stage