Analyst CornerAnalyst Corner: Europe Maintains Its Leadership in Retail-as-a-Service, by John Mercer John Mercer, Head of Global Research and Managing Director of Data-Driven Research February 15, 2026 Reasons to ReadDiscover how European retailers are leading the charge in retail-as-a-service (RaaS) and what this means for the future of retail growth. Read this report to discover answers to these and other questions: How are Europe’s largest retailers leveraging RaaS to gain a competitive advantage? What are the key RaaS offerings driving revenue growth in European retail? Which companies are currently leading the European RaaS market, and what are their strategies? How is Zalando’s B2B business performing compared to its B2C sector? What are the major trends and challenges in monetizing intellectual property for RaaS? Companies mentioned in this report include: Ingenuity, Marks & Spencer, Next, Ocado, Tesco and Zalando. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and OthersAnalyst Corner: US Shoppers Are Worried About Higher Prices from Tariffs—Consumer Survey Insights with John MercerNRF 2026: Retail’s Big Show—Day 3—Agentic Commerce Expectations, Marketplace Best Practices and Disciplined Brand TransformationWeekly UK Store Openings and Closures Tracker 2025, Week 17: Sainsbury’s To Open 40 Stores
