What's Inside

This report is the third and final installment in our America’s Changing Shopping Centers series.

As malls grapple with the repercussions of the Covid-19 pandemic—including a rise in e-commerce, retail bankruptcies and the threat of declining foot traffic—mall owners are finding new ways to compete for consumer’s attention and retail spending. We look at three key strategies that mall operators are employing to future-proof their centers amid the changing retail landscape.

This report includes highlights from mall operators including Brookfield Properties, Kimco Realty, Simon Property Group and Unibail-Rodamco-Westfield.

Click here to read the previous report in our America’s Changing Shopping Centers series, which explores the challenges that the coronavirus crisis has created for shopping malls through 2020 and beyond, driving mall consolidation.

Contents

What’s the Story?

Why It Matters

Mall Operators’ Three Key Strategies To Future-Proof Shopping Centers

    1 Diversifying the Tenant Mix

• Health-Care Tenants

• Grocery Tenants

• Residential Units

• Online and Digitally Native Brands

• CBD Specialty Stores

• Implications

    2 Opening Open-Air Pop-Ups

    3 Rolling Out Digital Programs

What We Think

Looking Ahead