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June 30, 2022 10 minutes

Amazon Prime Day 2022: Preview—Five Key Insights

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Kap Seol
Insight Report

What's Inside

Amazon will host its annual Prime Day event for Western markets on July 12–13, 2022. We present five key insights in advance of the event, covering the following:

  • Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers
  • Prime membership rates
  • The heightened competition that Prime Day will face from other retailers’ sales events

Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years.

Click here to read all of Coresight Research’s coverage of US holiday retail.

Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations.

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This document was generated for

Category/Sector Focused Digital Commerce The Consumer Apparel and Footwear E-Commerce Food and Grocery

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