Insight ReportAmazon Prime Day 2022: Preview—Five Key Insights Coresight Research June 30, 2022 Reasons to ReadAmazon will host its annual Prime Day event for Western markets on July 12–13, 2022. We present five key insights in advance of the event, covering the following: Our expectations for popular product categories on Prime Day, based on data from a recent proprietary survey of US consumers Prime membership rates The heightened competition that Prime Day will face from other retailers’ sales events Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Coresight Research’s Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Three Data Points We’re Watching: Will Stock Market Volatility Impact US Consumer Spending?Weekly US Store Openings and Closures Tracker 2025, Week 26: Kroger To Close 60 StoresWho Shops Where? 2025 Shopper Demographics: US Consumer Survey Insights ExtraAnalyst Corner: Agentic Commerce Is Progressing at Warp Speed, with John Harmon