Insight Report 4 minutes PremiumAmazon Prime Day 2019 Insights: US Coresight Research July 16, 2019 Executive SummaryAmazon kicked off its fifth annual Prime Day shopping extravaganza in the US at midnight Pacific Time on July 15. The company extended the sale to two full days from last year’s 36 hours, the longest Prime Day yet.. The company is promoting its own private labels and devices. Amazon is working intensively with celebrities and influencers via a dedicated “Star-Studded Deals” page. Amazon also brought Whole Foods into the event, offering incentives across channels. Coresight has been covering Amazon Prime Day since it was launched in 2015. Click here here to access our additional reports about 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US, UK, EU & China Quarterly Economic Update, 1Q23: Stronger Economic Indicators Lead to Higher Consumer Spending in the US and UKRetailTech Bites: What US Consumers Think About Retail Technologies—Electronic Shelf Labels, Facial-Recognition Software, GenAIConsumers Shift Spending Toward Essential Categories: US Consumer Survey InsightsUS Black Friday 2024: Early Read—Moderate Early-Morning Footfall Bears Out the Reinvention of Black Friday
