Insight ReportAmazon Prime Day 2018 Preview: Echo Devices and Private-Label Products Look Set to Take Center Stage Coresight Research June 4, 2018 Executive SummaryAmazon Prime Day 2018 will start on July 16, 2018. This year, the company has announced a bigger-than-ever promotional event, which will see more deals and more products on offer for a longer period of time. Amazon is planning to make Prime Day 2018 the biggest sales event in its history by offering more deals on more products and new ways to access the promotions. We expect Amazon to focus this year’s promotions on its own devices—in particular its smart assistant Echo product line—and its private labels in categories such as apparel. We estimate that Amazon will generate around $3.4 billion in sales worldwide during this year’s event, compared to an estimated $2.4 billion last year. Coresight has been covering Amazon Prime Day since it was launched in 2015 and additional reports from can be accessed here. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show—Top 10 Tech Themes, from Computer Vision and RFID to AI-Powered Associate DevicesWeekly UK Store Openings and Closures Tracker 2025, Week 37: Bodycare Enters Administration and Closes StoresRetail 2025: 10 Trends Shaping the Retail Media MarketStretching Budgets and Shifting Choices: Navigating Back-to-School 2025—Data Graphic
