Insight Report 8 minutes PremiumAmazon Haul: The E-Commerce Giant Takes On Its Cross-Border Competitors Sujeet Naik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research December 5, 2024 What's InsideOn November 13, 2024, Amazon announced the launch of a new digital storefront, Amazon Haul, which offers all its products for $20 or less, with most items under $10 and some as low as $1. We examine the target audience for Amazon Haul, its impact on the main Amazon site and its key advantages over its cross-border competitors, such as Shein, Temu and TikTok Shop. Companies mentioned in this report include: AliExpress, Amazon, Shein, Temu, TikTok Other relevant research: Shein’s “Supply Chain as a Service”: Reshaping Retail Logistics US Dollar Stores Face a Slowdown—Is Temu To Blame? Retail Industry Analysis: What Can Retailers Learn from Shein and Temu? The Coresight Research Amazon Databank brings together a range of proprietary data on Amazon, with a focus on its US retail operations. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: The FTC Challenges Tapestry’s Acquisition of Capri: An Analysis of Market Impact and Consumer ChoiceThree Data Points We’re Watching This WeekWeinswig’s Weekly: Inclusivity, Premiumization and Innovation Lead the US Beauty Market ForwardStrategic Guide to Shoptalk Fall 2024: Six Key Themes Shaping Retail’s Future
