Executive Summary

• Alibaba has launched its Taobao Global US Merchants Network, which connects Taobao Global merchants with small- and medium-sized enterprises (SMEs) in the US that would like to sell their products to Chinese consumers.
• The network currently has over 300 US-based Taobao Global merchant members for US SMEs to work with.
• The success of the network, at this stage, hinges greatly on the ability of these merchants to market and sell their products in China. Therefore, the e-commerce giant will also provide regular training seminars on topics such as storefront operations and logistics to help merchants identify industry trends and improve the shopping experience on Taobao Global for both US businesses and Chinese consumers.