Insight ReportAlibaba Kicks Off Singles’ Day Global Shopping Festival Coresight Research October 25, 2016 Executive Summary Alibaba kicked off its 11.11 Global Shopping Festival, which is now the biggest shopping day globally, and released details surrounding its marketing strategy. In our view, entertainment and interactive engagement (which includes VR and an AR Pokémon-Go-style game) are the most anticipated areas and will likely move the needle for this year’s sales growth. We remain positive that Alibaba’s 2016 Singles’ Day sales will achieve new records, and reiterate our forecast for year-over-year sales growth of 40%. Click here to read more Coresight coverage of Singles Day over the last few years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Market Outlook: US Convenience Store Retailing—Charting New Paths Through Structural HeadwindsAnalyst Corner: Singles’ Day 2025 Trends See AI Move Center Stage, with John MercerFinancial Sentiment Turns Negative: Weekly US Consumer Sentiment, Week 11, 2025—InfographicThe Agentic AI Playbook: How to Redefine Retail with Intelligent Autonomy
