What's Inside

We explore the use of advanced technologies in digital marketing—including AI-enabled solutions—to improve customer satisfaction and drive incremental value.

We leverage findings from Coresight Research survey of US-based executives whose companies (across various industries) use advanced technologies in digital marketing or plan to do so in the next three years.

This report is sponsored by Persado, an AI-enabled technology provider that helps businesses use the right words at the right time in every customer interaction.

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Contents (Click to navigate)

Introduction

AI-Powered Language: Coresight Research x Persado Analysis

Content Generation

Personalization

Effective Use of First-Party Data

Enhanced Customer Experience

Persado: An AI-Enabled Platform That Uses NLG To Improve Customer Communication

What We Think

Survey Methodology