Insight Report 2 minutes PremiumAbercrombie & Fitch’s Rebranding Efforts Fall Coresight Research November 22, 2016 Executive Summary Abercrombie & Fitch revamped its brand to give itself a makeover after years of struggle. In August of 2015, the company hired top designers to turn around the brand’s name. While Abercrombie & Fitch’s efforts to rebrand are apparent, with some new, updated styles and an improved in-store experience, the brand appears to have missed the mark. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: March 2023 US Retail Traffic and In-Store Metrics: Store-Based Sales and Traffic Growth Decelerate FurtherShoptalk Europe 2023 Startup Pitch—All You Need To KnowWeinswig’s Weekly: US Retail Bankruptcies Jump 10X in 2023Private Label vs. Name Brands: Uncovering Growth Opportunities in the US Food and Beverage Market
