Insight ReportAbercrombie & Fitch’s Rebranding Efforts Fall Coresight Research November 22, 2016 Executive Summary Abercrombie & Fitch revamped its brand to give itself a makeover after years of struggle. In August of 2015, the company hired top designers to turn around the brand’s name. While Abercrombie & Fitch’s efforts to rebrand are apparent, with some new, updated styles and an improved in-store experience, the brand appears to have missed the mark. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumer Sentiment Falls Further After Stock-Market Sell-Off: Weekly US Consumer Sentiment, Week 12, 2025—InfographicWhere Shoppers Live vs. Where They Shop: US Consumer Survey Insights ExtraHoliday 2025: US Consumer Survey and Retail Outlook—From Social to Smart: AI Becomes the New Driver of Holiday Discovery and ValueFrom Prohibition to Participation: Measuring the Impact of Cannabis and Psychedelic Mushroom Legalization on Consumer Spending
