AAFA Fighting the Fakes: Insights from Hudson Yards, New York

Executive Summary

The Coresight Research team attended and participated in the American Apparel & Footwear Association’s Brand Protection Seminar held at the iconic Tapestry headquarters in New York’s recently opened Hudson Yards on July 11.

These are some of the highlights:

• The current trade dispute between the US and China could end up with better IP protection in China – if the US is successful in securing the changes it is asking for.
• The global growth in online commerce has created opportunities – but also problems – for retailers: Industry players, including brands, shippers and service providers, are looking for solutions.
• Online platforms have grown in importance and offer brands and retailers amazing opportunities from sales to consumer engagement – but there are caveats.