2026 Sector Outlook: US CPG—Volume Growth, GLP-1 Influence and Digital Acceleration To Drive CPG Growth

2026 Sector Outlook: US CPG—Volume Growth, GLP-1 Influence and Digital Acceleration To Drive CPG Growth

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Primary Analyst:
Madhav Pitaliya, Analyst
Contributors
Primary Analyst:
Madhav Pitaliya, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
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Reasons to Read

Our 2026 Sector Outlook data graphics provide forward-looking data, insights and conclusions for US retail sectors. Across the series of 10 snapshots, we cover US retail (overall); apparel and footwear; beauty; consumer packaged goods (CPG); department stores; drugstores; grocery; home and home improvement; luxury; and mass merchandisers, warehouse clubs and discount stores.

Discover how health, AI, and premiumization are reshaping the US CPG sector in 2026.

Read this report to discover answers to these and other questions:

  • How are AI and automation transforming product development, supply chain efficiency, and consumer engagement across major CPG brands?
  • Why are health-driven innovations, such as low-sugar and high-protein products, becoming central to growth strategies?
  • How is the rise of GLP-1 medications influencing consumer preferences in nutrition and functional beverages?
  • What’s driving the continued shift toward premium products, and how are companies catering to quality-seeking consumers in personal care and snacks?

Companies mentioned in this report include: PepsiCo, P&G, Colgate-Palmolive, Kimberly-Clark, Danone, Coca-Cola.

Data in this report include: growth forecasts for the US CPG sector; AI-powered innovations in product development and marketing; trends in health-conscious consumer behavior; volume vs. price-driven growth; insights into supply chain and operational efficiency.

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