Echo Gong, Senior Analyst

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Deep Dive | March 6, 2023 Premium

China Consumer Tracker: Avoidance Steady Despite Rising Flu Cases

We assess consumer behavior in China amid rising numbers of flu infections in the country. Our biweekly China Consumer Tracker presents an update on Chinese consumers’ behaviors and sentiment.

Deep Dive | February 28, 2023 Premium

China Consumer Tracker: Consumer Sentiment Rises

Consumers are feeling more positive about the outlook for the economy and their personal finances. Our weekly China Consumer Tracker presents an update on Chinese consumers’ behaviors and sentiment.

Deep Dive | February 22, 2023 Premium

China Consumer Tracker: Renewed Spending Caution—Plus 2023 Travel Plans

We assess spending by Chinese consumers on various product categories over Chinese New Year and explore respondents’ plans to travel internationally in 2023, among other survey findings regarding consumers’ behaviors and sentiment.

Deep Dive | February 8, 2023 Premium

China Consumer Tracker: Avoidance Drops Ahead of Chinese New Year

We look ahead to the upcoming Chinese New Year (CNY) festival, the first since the easing of Covid-19 restrictions. Our biweekly China Consumer Tracker presents an update on Chinese consumers’ behaviors and sentiment.

Deep Dive | February 1, 2023 Premium

China Consumer Tracker: Consumer Confidence Falls

Although consumer confidence has declined, avoidance of retail locations has fallen. Our biweekly China Consumer Tracker presents an update on Chinese consumers’ behaviors and sentiment.

Deep Dive | January 17, 2023 Premium

China Consumer Tracker: More Than 70% of Respondents Are Avoiding Public Places

A month on from the easing of China’s Covid-19 restrictions, overall avoidance remains high. Our biweekly China Consumer Tracker presents an update on Chinese consumers’ behaviors and sentiment.

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