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Founded in 1964 and headquartered in Beaverton, Oregon, NIKE is the world’s largest brand for athletic apparel, footwear and accessories. Its NIKE brand is comprised of six key segments—Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Training and Sportswear (which comprises sports-inspired lifestyle products)—and produces products for men, women and children. The company also creates products for other athletic and recreational uses, such as American football, baseball, cricket, golf and lacrosse. Additionally, the company owns the Converse brand (as well as the Jordan brand), which designs, distributes and licenses accessories, apparel and footwear.
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