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Livestreaming E-Commerce Playbook: Trends and Best Practices

Livestreaming is a channel that was made popular in China and has recently made waves among U.S. brands and retailers as a new avenue to build consumer engagement and drive ecommerce. Deborah Weinswig, Founder and CEO of Coresight Research, presents a playbook for U.S. brands and retailers on how to leverage livestreaming ecommerce effectively — covering key trends and technologies and best practices for hosting sessions in-house or working with influencers.

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US Consumer Tracker: Sustainability Awareness and Rising Concerns About Covid-19

Our latest survey report provides a detailed update on US consumer behaviors, concerns and expectations, with a focus on the implications for retail. We present findings on where, how and how much consumers are spending, as well as consumer avoidance of public places and what activities they have done in the past two weeks. This week, we also discuss US consumers’ attitudes to sustainability.

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US Consumer Tracker: Holiday Early Read—Higher Earners To Drive Increase in Spend

Our latest survey report provides a detailed update on US consumer behaviors, concerns and expectations, with a focus on the implications for retail. This week, we present findings on consumers’ expected spending for the 2021 holiday season. We also cover where, how and how much consumers are spending, as well as consumer avoidance of public places and what activities they have done in the past two weeks.

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