Big Billion Days 2021 Wrap-Up: Flipkart’s Event Boosts Seller Growth and Consumer Engagement

What's Inside

We discuss the metrics that Flipkart released for Big Billion Days (BBD) 2021, following the event on October 3–10.

We present highlights from this year’s shopping festival, covering the following:

• Seller participation
• Flipkart programs
• Financial offerings—including “buy now, pay later” options
• Shopping highlights—including the bestselling product categories, brand partnerships, BBD Specials, entertainment and social commerce
• Shopper complaints

For more on India retail, read our Market Outlook: Understanding India’s $800 Billion Retail Sector.