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July 6, 2023 13 minutes

Amazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and Gamification

Primary Analyst:
Arun Sriram, Analyst
Contributors
Primary Analyst:
Arun Sriram, Analyst
Sector Lead: Anand Kumar, Associate Director of Retail Research
Festivals and Holidays E-Commerce
Insight Report

What's Inside

Amazon India will hold its seventh annual Prime Day shopping festival on July 15–16, 2023. We present five key insights ahead of the event, covering its focus areas, Amazon India’s continued support for SMBs (small and medium-sized businesses), headline discounts and more.

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Digital Commerce Festivals and Holidays E-Commerce

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