The $242 Billion Opportunity: Unwrapping the American Gifting Market

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Corporate gifting has undergone a transformation over the past year, since the outbreak of Covid-19 led most businesses to shift the way they operate and engage with their employees and vendors. Corporations are increasingly seeing value in gifts from retailer and merchant brands that are viewed in high regard by their employees, partners and event attendees; the market is no longer a finite segment limited to corporate swag or gift cards.

On Thursday, October 7, at 11:00 AM ET, Alex Morgan, Vice President of Partnerships at GiftNow, will join Deborah Weinswig, CEO and Founder at Coresight Research, to answer crucial questions for brands and retailers, including the following:

• What are the benefits for businesses of having a corporate gifting strategy?

• How can a corporate gifting strategy can strengthen both employee and vendor relationships?

• Why does the experience matter, and do the emotional and sentimental benefits of gifting outweigh the monetary benefits?

• What is the opportunity for retailers to gain access to new markets and customers through corporate gifting?

• How can digital solutions simplify corporate gifting and eliminate inventory management and shipping hassles?