« Back to store Who Shops Where? 2025 Shopper Demographics: US Consumer Survey Insights Extra $1,750.00 Add to Cart Checkout Added to cart What's Inside Table of Contents Companies Covered List of Graphs/Tables The Coresight Research monthly US Consumer Survey Insights Extra series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. In this report, we dive into shopper demographics, based on our proprietary survey data. Discover shopper profiles for major US retailers in food and nonfood and explore our sector-focused findings to understand the customer bases of apparel, footwear and beauty retailers. Published – September 2025 Discover how demographic shifts are reshaping US retail—and which retailers are winning in a polarized, fragmented marketplace. Read this report to discover answers to these and other questions: How are income, age and ethnicity driving diverging shopping patterns across food and nonfood retail? Which retailers are attracting high-income vs. low-income consumers—and how do age and urbanicity influence these trends? What are the key generational, income and ethnic skews in apparel, footwear and beauty retail today? How do regional differences shape food and nonfood shopping behavior across the US? What should retailers focus on now to stay competitive amid fragmentation, trade-down behavior and evolving sentiment? Data in this research report include: Shopper age and income profiles by retailer; urban vs. rural shopper base; shopping behavior by income, age, ethnicity and region; quarterly apparel, footwear and beauty shopper data; monthly consumer sentiment and retail purchasing trends. Introduction Overview: Shopper Profiles Food Shopper Profiles Food Shopper Profiles: Urbanness and Gender Split Food Shopper Profiles by Ethnicity: Shopper Breakdowns Nonfood Shopper Profiles Nonfood Shopper Profiles: Urbanness and Gender Split Nonfood Shopping by Ethnicity: Shopper Breakdowns Sector Focus: Apparel, Footwear and Beauty Apparel and Accessories: Shopper Profiles Apparel and Accessories: Urbanness and Gender Split Apparel and Accessories Shopping by Ethnicity: Shopper Breakdowns Footwear: Shopper Profiles Footwear: Urbanness and Gender Split Footwear Shopping by Ethnicity: Shopper Breakdowns Beauty: Shopper Profiles Beauty: Urbanness and Gender Split Beauty Shopping by Ethnicity: Shopper Breakdowns What We Think Methodology Appendix 1: Shopper Demographics—Further Details Appendix 2: Regular Monthly Data 54-page PDF report Academy Sports + Outdoors, Ahold Delhaize, Albertsons, Amazon, American Eagle, Converse, Costco, Crocs, CVS, Dick’s Sporting Goods, Dollar General, DSW, eBay, Foot Locker, Instagram, JCPenney, Jordan, Kohl’s, Kroger, Lululemon, Macy’s, Nike, Nordstrom, Ross Stores, Sally Beauty, Sephora, Shein, Skechers, Target, Temu, TikTok, TJX, Trader Joe’s, Ulta, Urban Outfitters, Walmart, Walgreens, Whole Foods, YouTube and Zara. Average Age and Household Income, by Retailer Used for Food Purchases in the Two Weeks Preceding Each Survey “Urbanness” Score, by Retailer Used for Food Purchases in the Two Weeks Preceding Each Survey Gender Split, for Each Retailer Used for Food Purchases in the Two Weeks Preceding Each Survey Ethnic Split, for Each Retailer Used for Food Purchases in the Two Weeks Preceding Each Survey Average Age and Household Income, by Retailer Used for Nonfood Purchases in the Two Weeks Preceding Each Survey “Urbanness” Score, by Retailer Used for Nonfood Purchases in the Two Weeks Preceding Each Survey Gender Split, for Each Retailer Used for Nonfood Purchases in the Two Weeks Preceding Each Survey Ethnic Split, for Each Retailer Used for Nonfood Purchases in the Two Weeks Preceding Each Survey Average Age and Household Income, by Retailer Used for Apparel and Accessories Purchases in the Three Months Preceding Each Survey “Urbanness” Score, by Apparel and Accessories Retailer Used for Purchases in the Three Months Preceding Each Survey Gender Split, for Each Retailer Used for Apparel and Accessories Purchases in the Three Months Preceding Each Survey Ethnic Split, for Each Retailer Used for Apparel and Accessories Purchases in in the Three Months Preceding Each Survey Average Age and Household Income, by Retailer and Brands Used for Footwear Purchases in the Three Months Preceding Each Survey “Urbanness” Score, by Footwear Brand/Retailer Used for Purchases in the Three Months Preceding Each Survey Gender Split, for Each Footwear Brand/Retailer Used for Purchases in the Three Months Preceding Each Survey Ethnic Split, for Each Brand/Retailer Used for Footwear Purchases in the Three Months Preceding Each Survey Average Age and Household Income, by Retailer Used for Beauty Purchases in the Three Months Preceding Each Survey “Urbanness” Score, by Beauty Retailer Used for Purchases in the Three Months Preceding Each Survey Gender Split, for Each Beauty Retailer Used for Purchases in the Three Months Preceding Each Survey Ethnic Split, for Each Retailer Used for Beauty Purchases in the Three Months Preceding Each Survey Respondents Who Have Purchased Food Products: Retailers from Which They Have Purchased Food Products in the Two Weeks Preceding Each Survey, by Household Income Respondents Who Have Purchased Nonfood Products : Retailers from Which They Have Purchased Nonfood Products in the Two Weeks Preceding Each Survey, by Household Income Respondents Who Have Purchased Food Products : Retailers from Which They Have Purchased Food Products in the Two Weeks Preceding Each Survey, by Age Respondents Who Have Purchased Nonfood Products : Retailers from Which They Have Purchased Nonfood Products in the Two Weeks Preceding Each Survey, by Age Respondents Who Have Purchased Food Products: Retailers from Which They Have Purchased Food and Nonfood Products, by Region Respondents Who Have Purchased Nonfood Products : Retailers from Which They Have Purchased Food and Nonfood Products, by Region Respondents Who Have Purchased Food Products: Retailers from Which They Have Purchased Food Products in the Two Weeks Preceding Each Survey, by Ethnicity Respondents Who Have Purchased Nonfood Products: Retailers from Which They Have Purchased Nonfood Products in the Two Weeks Preceding Each Survey, by Ethnicity Respondents Who Have Purchased Apparel and Accessories Products: Retailers from Which They Have Purchased Apparel and Accessories Products in the Three Months Preceding Each Survey, by Household Income Respondents Who Have Purchased Apparel and Accessories Products: Retailers from Which They Have Purchased Apparel and Accessories Products in the Three Months Preceding Each Survey, by Age Respondents Who Have Purchased Apparel and Accessories Products: Retailers from Which They Have Purchased Apparel and Accessories Products in the Three Months Preceding Each Survey, by Ethnicity Respondents Who Have Purchased Apparel and Accessories Products: Retailers from Which They Have Purchased Apparel and AccessoriesProducts in the Three Months Preceding Each Survey, by Region Respondents Who Have Purchased Apparel and Accessories Products: Retailers from Which They Have Purchased Nonfood Products in the Three Months Preceding Each Survey, by Ethnicity Respondents Who Have Purchased Footwear Products: Retailers from Which They Have Purchased Footwear Products in the Three Months Preceding Each Survey, by Household Income Respondents Who Have Purchased Footwear Products: Retailers from Which They Have Purchased Footwear Products in the Three Months Preceding Each Survey, by Age Respondents Who Have Purchased Footwear Products: Retailers from Which They Have Purchased Footwear Products in the Three Months Preceding Each Survey, by Ethnicity Respondents Who Have Purchased Footwear Products: Retailers from Which They Have Purchased Footwear Products in the Three Months Preceding Each Survey, by Region Respondents Who Have Purchased Footwear Products: Retailers from Which They Have Purchased Footwear Products in the Three Months Preceding Each Survey, by Ethnicity Respondents Who Have Purchased Beauty Products: Retailers from Which They Have Purchased Beauty Products in the Three Months Preceding Each Survey, by Household Income Respondents Who Have Purchased Beauty Products: Retailers from Which They Have Purchased Beauty Products in the Three Months Preceding Each Survey, by Age Respondents Who Have Purchased Beauty Products: Retailers from Which They Have Purchased Beauty Products in the Three Months Preceding Each Survey, by Ethnicity Respondents Who Have Purchased Beauty Products: Retailers from Which They Have Purchased Beauty Products in the Three Months Preceding Each Survey, by Region Respondents Who Have Purchased Beauty Products: Retailers from Which They Have Purchased Beauty Products in the Three Months Preceding Each Survey, by Ethnicity All Respondents: Whether They Expect Their Household Financial Situation To Get Better or Worse Over the Next 12 Months All Respondents: Whether They Expect the Economy To Get Better or Worse Over the Next 12 Months All Respondents: Activities They Have Done in the Past Two Weeks All Respondents: Which Retailers They Have Bought Food Products from in the Past Two Weeks All Respondents: Which Retailers They Have Bought Nonfood Products from in the Past Two Weeks All Respondents: What They Have Bought In-Store in the Past Two Weeks All Respondents: What They Have Bought Online in the Past Two Weeks Add to Cart Checkout Added to cart $1,750.00 Add to Cart Checkout Added to cart
