Showing 8,200 posts

India Retail Insights: The Future of Brick-and-Mortar Retail

Brick-and-mortar retailers in India need to adapt to changes in consumer confidence and preferences amid pandemic recovery and beyond. As part of our India Retail Insights series, we discuss the future of brick-and-mortar retail in India, covering pandemic-led changes in consumer confidence and behavior, actions that retailers can take to attract customers back to stores, government policies to support brick-and-mortar retailers and opportunities for international retail players.

Read More

Head-to-Head in Sportswear: Adidas vs. NIKE

As part of Coresight Research’s Head-to-Head series, we compare Adidas and NIKE, the two largest sportswear companies globally. In this report, we provide insights into the two companies’ revenues, as well as sales channels, key strategies, and diversity and inclusion initiatives.

Read More

Livestreaming E-Commerce Playbook: Trends and Best Practices

Livestreaming is a channel that was made popular in China and has recently made waves among U.S. brands and retailers as a new avenue to build consumer engagement and drive ecommerce. Deborah Weinswig, Founder and CEO of Coresight Research, presents a playbook for U.S. brands and retailers on how to leverage livestreaming ecommerce effectively — covering key trends and technologies and best practices for hosting sessions in-house or working with influencers.

Read More

Coresight Research’s Livestream Shopping 2021 Virtual Conference and Innovator Showcase—Five Competing Startups, Five Myths Busted and Five Panel Insights

We provide coverage of Livestream Shopping 2021, a digital conference hosted on August 18, 2021, by Coresight Research. The event comprised a pitch session with five innovative livestreaming-tech startups, as well as a fireside chat that busted five livestream myths and a panel discussion, with five key insights into livestream shopping and consumer engagement.

Read More