January 30, 2019
On January 28, Unilever announced it had acquired The Laundress, a premium detergent and fabric care company headquartered in New York. The Laundress was founded in 2004 by Gwen Whiting and Lindsey Boyd after two years of research yielded a non-toxic line of laundry and home cleaning products. The portfolio now includes over 85 eco-friendly products.
Unilever said The Laundress will continue to operate from its New York City headquarters and that the two founders will remain in place to lead the business and operate the brand’s flagship store in New York.