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Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar

Singles’ Day is the world’s largest online shopping event in terms of GMV, with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we discuss the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar—covering the recent performance of the annual shopping festival, examples of success by international brands, and the actions that brands and retailers can take now to plan for the event.

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Alibaba’s Tmall Global Summit: Retail Opportunities and Strategies for Success in China’s E-Commerce Market

Deborah Weinswig, CEO and Founder of Coresight Research, moderated Alibaba’s Tmall Global Summit on March 25, 2021. We present three key insights from the event, covering a framework for brands to enter the China market, strategies for startups to go global and recommendations for brands to succeed in China.

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China Retail Insights: How Are Emerging Offline Beauty Retailers Winning Young Shoppers?

Beauty was one of the most resilient discretionary categories in China in 2020, and a new wave of domestic offline beauty retailers is emerging. We explore how these new brick-and-mortar beauty retailers are achieving success in the China market by enhancing the shopping experience and gaining huge exposure on social media to appeal to young Chinese consumers.

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Alibaba in the Global Retail Market: Busting Five Myths

With Alibaba generating $945 billion in GMV through its China retail marketplaces in fiscal year 2020 and pioneering “New Retail,” understanding Alibaba is essential to any company looking to sell into China. In this report, we unlock five myths related to online retail in China to provide insights into the workings of this e-commerce giant.

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Chinese New Year: Five Strategies for International Brands and Retailers To Capitalize on the Holiday

Chinese New Year, also called Spring Festival, is the most important holiday of the year in Chinese culture, falling on February 11–17 in 2021. We discuss five ways in which international brands and retailers can capitalize on this retail opportunity in 2021 and future years, covering new products, red packets, themed campaigns, livestreaming and logistics.

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Coresight Research x CEW: Beauty Insights—What Global Brands and Retailers Can Learn from China’s Singles’ Day 2020 Event

Beauty has always been a popular category on Singles’ Day, and this year, it continued to witness strong sales growth across various Chinese e-commerce platforms, including Alibaba’s Tmall and JD.com. Together with CEW, we assess beauty brands’ and retailers’ performance and explore the key beauty trends that came to the fore during the Singles’ Day 2020 shopping festival. In this free report, we discuss the strategies that beauty brands and retailers implemented for the event and the learnings that brands can apply in future festivals and beyond to capture share of the fast-growing beauty market in China.

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Brand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on Sustainability

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Concluding our Brand Journeys to Singles’ Day 2020 series, we profile footwear company Allbirds. In this free report, we discuss how Allbirds leveraged Singles’ Day to build brand awareness in China and promote its messaging on sustainability, rather than offering discounts during this year’s festival.

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Brand Journeys to Singles’ Day 2020: #10—Caraa Leverages Local Expertise in the China Market

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile sports bag and accessory brand Caraa. In this free report, we discuss how the brand is engaging with Chinese consumers, including the use of livestreaming ahead of this year’s Singles’ Day.

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Brand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese Consumers

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile apparel brand Guess? Inc. We discuss the brand’s Chinese consumer base and how it is using Tmall Global to engage with shoppers in China’s luxury market.

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Brand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese Shoppers

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile music merchandising firm Bravado. In this free report, we discuss how the company plans to tap into China’s established music-industry consumer base and engage fans with its exclusive artist merchandise offerings.

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Brand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft Drinks

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US beverage brand Shivelight. With health soft drinks trending in China, we discuss how Shivelight plans to tap into consumer demand with its all-natural, vinegar-based Shrub Drinks.

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Brand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware Designs

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile homeware brand French Bull. We discuss the brand’s self-described “rebellious” approach to design and how it will leverage its vibrant aesthetic to target design-conscious Chinese millennials on Tmall Global.

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