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Experiential Retail: VR Technology Drives Consumer Engagement and 70% Higher Conversion Rates

Due to the widespread store shutdowns amid the coronavirus pandemic, consumers are shopping online for nearly all of their discretionary needs. We explore how brands and retailers can leverage virtual reality technologies to enhance their e-commerce offerings and engage with shoppers through experiential retail—while realizing benefits such as higher purchase conversion rates and wider reach to consumers.

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Insights from China: How Brands Can Leverage Chinese Quora-Like Platform Zhihu

China’s Zhihu is a Quora-like online forum that has grown to attract 220 million users, most of whom are well educated, have higher-than-average incomes and live mostly in tier-1 and tier-2 cities. The social platform offers opportunities for brands to interact with consumers and build brand awareness: Companies such as Amazon have started to utilize Zhihu’s enhanced features, which include livestreaming.

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Retail 2020: 10 Trends for China E-Commerce

We expect 2020 to be a year full of innovation and expansion in China’s e-commerce market. Major players will adopt new initiatives and technologies and look to expand into lower-tier cities. We present 10 trends that will shape China’s e-commerce landscape in 2020 and the implications of these for brands.

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Estée Lauder Beauty: A Timeline of Key Events

Tracking Estée Lauder’s rise to prominence from its founding in 1946 to modern beauty icon and innovator. The company now boasts a portfolio of over 25 prestige brands spanning cosmetics, skincare, haircare and fragrances with annual revenues totaling $14.9 billion in fiscal 2018.

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Five Key Takeaways from the AAFA Executive Think Tank 2019: The Importance of Digitalization and Transparency in Supply Chains

The Coresight Research team attended the American Apparel and Footwear Association Executive Think Tank 2019 in Hong Kong on November 7. We discuss the key insights from the event, which touched on digitalization and transparency in supply-chain operations, as well as the secrets to entering the market in China.

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