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Three Months to Singles’ Day: Capitalizing on the Livestreaming Opportunity in China

Brands and retailers should engage with China’s livestreaming market to best position themselves for success during Singles’ Day 2021. With three months to go until the shopping festival, we explore the role that livestreaming is likely to take this year, with learnings from last year’s event and insights into the growth of the market.

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6.18 Shopping Festival 2021 Provides a Further Boost to Retail in China

The 6.18 Shopping Festival further stimulated post-pandemic consumption in China. We outline sales performances across different e-commerce platforms during the festival and discuss three key trends that we saw during this year’s event—covering consumer interest in new products, upgraded logistics networks and e-commerce platforms’ strategies to improve the shopping experience.

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Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar

Singles’ Day is the world’s largest online shopping event in terms of GMV, with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we discuss the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar—covering the recent performance of the annual shopping festival, examples of success by international brands, and the actions that brands and retailers can take now to plan for the event.

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Alibaba’s Tmall Global Summit: Retail Opportunities and Strategies for Success in China’s E-Commerce Market

Deborah Weinswig, CEO and Founder of Coresight Research, moderated Alibaba’s Tmall Global Summit on March 25, 2021. We present three key insights from the event, covering a framework for brands to enter the China market, strategies for startups to go global and recommendations for brands to succeed in China.

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China Retail Insights: How Are Emerging Offline Beauty Retailers Winning Young Shoppers?

Beauty was one of the most resilient discretionary categories in China in 2020, and a new wave of domestic offline beauty retailers is emerging. We explore how these new brick-and-mortar beauty retailers are achieving success in the China market by enhancing the shopping experience and gaining huge exposure on social media to appeal to young Chinese consumers.

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Alibaba in the Global Retail Market: Busting Five Myths

With Alibaba generating $945 billion in GMV through its China retail marketplaces in fiscal year 2020 and pioneering “New Retail,” understanding Alibaba is essential to any company looking to sell into China. In this report, we unlock five myths related to online retail in China to provide insights into the workings of this e-commerce giant.

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Chinese New Year: Five Strategies for International Brands and Retailers To Capitalize on the Holiday

Chinese New Year, also called Spring Festival, is the most important holiday of the year in Chinese culture, falling on February 11–17 in 2021. We discuss five ways in which international brands and retailers can capitalize on this retail opportunity in 2021 and future years, covering new products, red packets, themed campaigns, livestreaming and logistics.

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Coresight Research x CEW: Beauty Insights—What Global Brands and Retailers Can Learn from China’s Singles’ Day 2020 Event

Beauty has always been a popular category on Singles’ Day, and this year, it continued to witness strong sales growth across various Chinese e-commerce platforms, including Alibaba’s Tmall and JD.com. Together with CEW, we assess beauty brands’ and retailers’ performance and explore the key beauty trends that came to the fore during the Singles’ Day 2020 shopping festival. In this free report, we discuss the strategies that beauty brands and retailers implemented for the event and the learnings that brands can apply in future festivals and beyond to capture share of the fast-growing beauty market in China.

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Brand Journeys to Singles’ Day 2020: #11—Allbirds Sidesteps Discounting with Focus on Sustainability

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Concluding our Brand Journeys to Singles’ Day 2020 series, we profile footwear company Allbirds. In this free report, we discuss how Allbirds leveraged Singles’ Day to build brand awareness in China and promote its messaging on sustainability, rather than offering discounts during this year’s festival.

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