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Livestreaming Latest, May 2021: Personalization and Community Building Emerge as Key Trends

Our new Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, covering personalization and community building. We also offer examples of recent livestreaming events from retail companies globally.

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Innovator Trends That Are Reshaping the Retail Industry

The global Covid-19 pandemic has changed the way consumers shop and accelerated the adoption of various advanced technologies. We outline our expectations for the top innovator trends that are impacting the retail industry, covering contact-light shopping, personalized experiences, livestream e-commerce, last-mile delivery, micro-fulfillment centers and more.

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Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar

Singles’ Day is the world’s largest online shopping event in terms of GMV, with Chinese e-commerce giants Alibaba and JD.com being the two major players. With six months to go until this year’s event, we discuss the reasons why brands and retailers should set Singles’ Day 2021 in their retail calendar—covering the recent performance of the annual shopping festival, examples of success by international brands, and the actions that brands and retailers can take now to plan for the event.

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US Grocery Private-Label Market Set To Maintain Growth Momentum

Consumer interest in purchasing private-label products continues, with 2020 proving to be a major milestone for private-label evolution. We discuss the segment’s recent growth and market share, as well as the impact of price inflation on private-label sales. We also provide insights into two key trends in the private-label grocery segment in the US and the opportunities that these trends present to retailers.

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Cybersecurity and Retail: Hackers Have Shifted Their Attacks from Consumers to the Technology Providers

Retailers are a particularly attractive target for hackers as they possess customer and payment data, and point-of-sale terminals represent another connected device that can be attacked. Hackers are now attacking data stored in the cloud as well as providers of Internet and cybersecurity tools. We discuss cybersecurity as it affects retail, including an overview of this space, selected technology providers and recent developments. We explore types of cyberattacks and the measures that all types of enterprises, including retailers, can take to defend themselves.

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Williams-Sonoma (NYSE: WSM) Company Profile

Williams-Sonoma is a US-based retailer of bathware, kitchenware, entertainment products, furniture, home furnishings and outdoor goods. The company is headquartered in San Francisco and operates stores in Australia, Canada, the UK and the US (its primary market).

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Wayfair, Inc. (NYSE: W) Company Profile

Wayfair is a US-based retailer of home goods, including décor, furniture and houseware. Headquartered in Boston, Massachusetts, the company operates stores in Canada, Germany, the UK and the US (its primary market).

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Research Preview: Playbook—Inclusivity in Retail

Inclusivity, providing equal access for people who might otherwise be excluded or marginalized, touches every part of an organization and is guided by the organization’s strategic goals and mission. This Research Preview offers an early look at our research on inclusivity in retail, from our forthcoming Playbook. We present selected insights from our key strategies for organizations to align inclusivity across operations, products and marketing.

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Tractor Supply Company (NASDAQ: TSCO) Company Profile

Tractor Supply Company is a US-based retailer of farm maintenance products, home and home-improvement products, lawn and garden, light truck equipment and work clothing. Headquartered in Brentwood, Tennessee, the company operates 1,904 Tractor Supply stores across 49 US states.

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Wish Company Profile

Wish is a US-based e-commerce retailer of accessories, apparel and footwear. Headquartered in San Francisco, the company operates globally.

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