Insight ReportUS Back-to-School 2019: Digital Trends Coresight Research August 8, 2019 Executive SummaryThis is the second report in our US Back-to-School series for 2019. Here, we assess the digital trends that we expect to see this shopping season. Coresight Research estimates that approximately 28.3% of total US back- to-school spend will be online this year, up from 26.1% in 2018. Mobile commerce will maintain its growth momentum and underpin the rise in online retail sales. Amazon, Walmart and Target arethe most popular online retailers among US mothers for purchasing back-to-school supplies, according to a Field Agent survey. Retailers such as Macy’s and Target are implementing digital and omnichannel strategies to capture spending by cross-channel back-to-school shoppers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumer Sentiment Falls Further After Stock-Market Sell-Off; Plus, Social Commerce in Focus: US Consumer Survey InsightsAgentic Commerce—The Impact on Retail Media and How Retailers Should RespondShoptalk Spring 2026 Wrap-Up: Retail Insights Centered on AI Successes and Results4Q25 US Earnings Season Wrap-Up: 80% of Companies Grow Sales and About 75% Beat EPS Consensus Amid Broad Strength in Discount, Specialty Apparel and Value Retail
