Insight ReportNew Retail Briefing: Oreo Launches New Flavors Inspired by Forbidden City; Tmall Gives Retailers New Tools to Innovate Storefronts Coresight Research July 16, 2019 Executive Summary“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening: Oreo teamed up with Forbidden City to create a new line of sweets featuring traditional Chinese aesthetics. Tmall has given retailers new tools to redesign storefronts to boost store traffic. French luxury brand Chanel will launch a flagship store on Tmall Luxury Pavilion in August and started pre-selling its fragrance and beauty lines on July 5. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Confidence Improves but Tariffs and Inflation Impact Shopping Behavior: US Consumer Survey InsightsResearch Preview: Agentic Commerce—Retail Moves to Product Visibility and Checkout on ChatGPTUS Retail—Real Estate Insights: Embracing Small Store Formats, Immersive Experiences and Emerging TechnologiesBeauty Shopping in Focus; Economic Sentiment Turns Negative: US Consumer Survey Insights
