Insight ReportCoresight Research Countdown to 11.11 Series, #10: Mid-Autumn Festival Promotion on Tmall; Jo Malone will Sell Personalized Scents Coresight Research September 27, 2018 Executive SummaryAlibaba’s 11.11 Global Shopping Festival, also known as Double 11 or Singles’ Day, takes place on November 11 every year and it has now become the world’s biggest 24-hour online sale. This report series covers the various shopping festivals and developments in New Retail that are taking place in the lead up to this event. Alibaba’s most recent shopping event was the Mid-Autumn Festival Promotion, held September 17–24, during which Nokia ran three campaigns for promoting its mobile phones. British fragrance brand Jo Malone is partnering with Alibaba’s Tmall to create a unique and personalized signature scent for each customer. Customers who purchase Jo Malone’s fragrance products for gifting can personalize their purchases further by choosing from a variety of gifting boxes and greeting cards, and getting up to 30-character-long messages and 3-character-long initials engraved on their scents’ bottles and lids, respectively. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Disrupting Retail: Lessons from SHEIN and TEMU on Redefining Consumer Engagement and Supply Chain InnovationNextGen 2025: Retail, Real Estate & the New Consumer—AgendaAnalyst Corner: What Happened with US and China Consumer Sentiment on the Eve of Expected Tariffs? with John MercerInnovator Profile: Kalder—Monetizing Customer Loyalty with White-Label Cashback and Rewards
