Insight Report 7 minutes PremiumThe Pokémon Go Invasion Is Unstoppable Coresight Research July 27, 2016 Executive Summary With a peak of 26 million active players, Pokémon Go is the most successful mobile game ever in the US, surpassing even Candy Crush Saga at its peak of popularity. The game employs augmented-reality technology to combine live video with computer graphics, encouraging players to go outside and explore their surroundings in order to find virtual monsters. Retailers are seeing the additional foot traffic the game has generated as a mixed blessing, as not all players are buying in stores, but they can benefit from the phenomenon by offering players “Lures” and “PokéStops” and by supporting teams. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Online Food Sales Soar Amid Easing InflationHead-to-Head in Global Household Care: The Clorox Company vs. Reckitt BenckiserUS Black Friday 2023: Early Read—Store Traffic Exceeds Expectations Despite Lack of DoorbustersWeinswig’s Weekly: Pioneer the Future of Retail at NextGen Commerce, a Coresight Research AI Conference