Insight Report 5 minutes PremiumChina’s Midyear 6.18 Shopping Festival: E-Commerce Platforms Report a Strong Start Coresight Research June 12, 2019 Executive SummaryThe 6.18 festival, created by JD.com, has grown in recent years to become a major midyear e-commerce event in China, with other e-commerce platforms also joining in and offering discounts — this includes rival Alibaba-owned Tmall and Taobao. Despite its name, the 6.18 shopping festival is not only one day (June 18): JD.com kicked off the 6.18 a pre-sales period from May 24 to May 31, and the festival will end on June 20. JD.com has partnered with various social media platforms, such as short video platforms TikTok and Kuaishou, to attract young consumers. Alibaba platforms such as Taobao and Tmall have also rolled out various initiatives to enhance customer engagement, including offering around 1.5 million new products, many of which were developed using Tmall data. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 1Q24, Week 4: Alibaba and Walmart Report Sales Increases; The Home Depot and Under Armour See Sales DeclinesUS Consumer Tracker: Avoidance Rises and Activity SlidesEarnings Insights 2Q23, Week 4: JD.com, Ross Stores, TJX and Walmart Report Strong Results; Home Depot and Target See Sales DeclineJuly 2023 Leading Indicators of US Retail Sales: Projecting Low-Single-Digit Growth Amid Marginal Disposable Income Rise