Deep Dive 9 minutes PremiumDeep Dive: Chinese Apparel Shoppers – Online Vs. Offline Preferences and Drivers of Customer Satisfaction Coresight Research February 26, 2018 Executive Summary Although e-commerce is the preferred channel for purchasing apparel in China, brick-and-mortar is still very relevant. Our proprietary consumer survey shows that the vast majority of Chinese consumers (96%) purchase apparel both online and offline. Brick-and-mortar purchases are driven primarily by the ability to touch and feel a product before buying, while online wins for product range, price and convenience. Uniqlo earned the top spot for customer satisfaction among the top-ten apparel retailers in China, while Taobao ranked last. According to our key driver analysis, the availability of value-for-money products is the key driver of customer loyalty; fit and quality are also important. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: Previewing NRF 2024—Retail’s Big ShowWeekly US and UK Store Openings and Closures Tracker 2023, Week 51: Previewing Plans for 2024—Dollar General (US) and Asda (UK) To Lead Store OpeningsMarket Outlook: US Department Stores—Innovation Amid New ChallengesEarnings Insights 4Q22, Week 7: BJ’s Wholesale, Dick’s, JD.com and Ulta Beauty Post Strong Sales Growth; Gap Sees Sales Decline