Deep Dive 13 minutes PremiumSlicing and Dicing Amazon’s Private-Label Offering Coresight Research June 18, 2018 Executive SummaryIn this report, we take an exclusive deep dive into Amazon’s US private-label offering, using a detailed, proprietary dataset collating information on nearly 7,000 such products. Apparel dominates Amazon’s US private-label offering: there are almost 5,000 private-label products across men’s, women’s and children’s clothing and footwear, equivalent to almost three-quarters of all its 6,825 private-label products. Moreover, some 66 of Amazon’s 74 private labels offer apparel. Home and kitchen is the second-biggest category by number of products, with 852 products spanning specialized private label-brands Pinzon by Amazon, Rivet and Stone & Beam, as well as the multicategory AmazonBasics brand. We conclude that Amazon is building a highly-segmented private-label fashion offering. This segmented approach is reflected in its large number of brands, range of price points and presence across clothing and footwear subcategories. It is most clearly evident in the often-limited number of products within each apparel private label: Amazon is creating brands designed to resonate with a specific consumer segment or focus on a specific apparel subcategory. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Day One at NRF 2024: Retail’s Big Show—Building Community and Leveraging Technology Drives Retail SuccessAnalyst Corner—Walmart Leads, Amazon Loses Ground in the Online Grocery Market: US Survey Insights with Sujeet NaikUS Apparel and Beauty Spending Tracker, July 2023: Clothing and Footwear Spending Growth Accelerates, Making a Potential Turning PointChina Retail Insights: Countdown to Singles’ Day 2024, Three Months To Go—Brands Connect with Shoppers Through AI and Livestreaming