Earnings Insights 1Q26, Week 2: Adidas and Birkenstock Outperform as Crocs and Under Armour Post Revenue Declines
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Earnings Insights 1Q26, Week 2: Adidas and Birkenstock Outperform as Crocs and Under Armour Post Revenue Declines

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Primary Analyst:
Abhinav Tagore, Analyst
Contributors
Primary Analyst:
Abhinav Tagore, Analyst
Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Other Contributors:
Aditya Kaushik, Analyst
Charlie Poon, Analyst
Sujeet Naik, Analyst
Sumesh C S, Analyst
Insight Report

Reasons to Read

Discover the key earnings signals shaping retail performance—from brand momentum and margin resilience to AI-led growth and consumer demand shifts.

Read this report to discover answers to these and other questions:

  • Which apparel and footwear players are outperforming, and what is driving growth despite tariff, currency and margin pressures?
  • How are major e-commerce platforms balancing revenue growth with continued investment in AI, cloud and customer experience?
  • What does management commentary reveal about consumer demand, channel shifts and regional performance trends?
  • Which companies are raising guidance, and where are executives signaling caution for the quarters ahead?

Companies mentioned in this report include: Adidas; Birkenstock; Crocs; Under Armour; Alibaba Group; JD.com.

Data in this report include: US retail sales growth trends; estimated retail-only inflation; inferred real retail sales growth; quarterly company financial performance metrics including revenue, EPS and comparable sales.

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