Analyst CornerAnalyst Corner: What’s Ahead for Retail Media in 2026, with Sujeet Naik Sujeet Naik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research January 18, 2026 Reasons to ReadDiscover how retail media will evolve into a more collaborative, standardized and full-funnel channel by 2026—and what that means for advertisers, retailers and technology providers. Read this report to discover answers to these and other questions: How large will the global retail media opportunity be in 2026, and what forces are driving its continued double-digit growth? How are retail media networks evolving from performance-focused platforms into full-funnel, brand-building channels? Why is in-store media emerging as the next major growth frontier, and how influential is it at the point of purchase? How will measurement standardization, industry frameworks and third-party verification reshape confidence and comparability in retail media performance? Why is 2026 a critical inflection point as the market shifts from rapid network proliferation to optimization and differentiation? Companies mentioned in this report include: Interactive Advertising Bureau (IAB); Media Rating Council (MRC); Albert Heijn; Circana; Comscore; Nielsen. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2025, Week 5: Apparel, Convenience and Food Retailers Announce Store Expansion PlansHoliday 2024: US Retail Wrap-Up—Apparel and Amazon Dominate SpendingAgentic Commerce: How Retailers Can Employ OpenAI’s Agentic Commerce Protocol To Unleash a True AI Shopping AgentThree Data Points We’re Watching This Week, Week 11: US CPG E-Commerce Latest
