Reasons to Read

Understand how India’s 2026 festival and retail calendar creates year-round opportunities to drive demand across categories and channels.

Read this report to discover answers to these and other questions:

• Which religious, cultural and national holidays in 2026 will have the greatest impact on consumer spending in India?
• How do major festivals such as Holi, Diwali, Eid and Navratri shape category-specific promotional strategies?
• What role do large-scale e-commerce events—such as Amazon Prime Day and Flipkart’s G.O.A.T sale—play in India’s promotional calendar?
• When should retailers plan seasonal sales, back-to-school campaigns and end-of-season clearances to maximize impact?
• How can brands align promotions with regional festivals like Onam and Ganesh Chaturthi to capture localized demand?

Companies mentioned in this report include: Amazon, Flipkart.

Data in this report include: Annual calendar of Indian festivals and holidays; timing of major online shopping events; seasonal sales periods and clearance cycles; category-level promotional opportunities tied to religious, national and regional celebrations.