Reasons to Read

Step into the future of retail with the transformative power of AI-driven commerce. In this report, we reveal how the shift from traditional SEO to Generative Engine Optimization (GEO) is reshaping the retail landscape. As AI shopping agents and agentic commerce emerge as dominant forces, understanding the strategies that will keep your brand visible and competitive is crucial.

Explore the full potential of GEO and agentic commerce by reading this report and answering these key questions:

• How can retailers optimize product listings to align with AI-driven platforms like ChatGPT, Gemini, and Perplexity?
• Why is the shift from SEO to GEO essential for staying relevant in the AI-powered shopping era?
• How do AI shopping agents prioritize structured, human-readable data, and what steps can you take to ensure your products are featured?
• What is the role of earned media in driving visibility, and how can you leverage third-party reviews and expert coverage to boost your brand’s AI search ranking?
• How can you adapt content for each stage of the consumer journey, from awareness to retention, to increase conversions and reduce drop-off?

Data in this research report include/are: insights on AI’s impact on product visibility, the importance of structured data, comparison between SEO and GEO, and earned media’s role in AI-driven shopping

Companies mentioned in this report include/are: ChatGPT, Google, OpenAI, Perplexity and various retailers adapting to AI-powered commerce.

• Unlock the strategies that will revolutionize your brand’s approach to AI-driven visibility and consumer engagement!

Other relevant research:

• Agentic Commerce: How Retailers Can Make Their Products Discoverable and Shoppable for 800 Million ChatGPT Users
• Agentic Commerce: How Retailers Can Employ OpenAI’s Agentic Commerce Protocol To Unleash a True AI Shopping Agent